Country Analysis
Nearly every week, the press publishes reports about companies taking huge losses on failed attempts to penetrate foreign markets. Sometimes these failures are due to improper planning and execution of a well understood country and culture. All too often, however, the failing companies are those with some of the best strategists and marketers in the world who simply never understood that typical market dynamics and purchase behavior found in traditional markets cannot be assumed to hold true in developing markets. Even giants like Google (i.e. in China) fail because of a lack of deep cultural understanding that is often missing from mainstream country risk reports. The China Brand Consulting team is trained to analyze countries and markets not only via economic indicators (i.e. forecasts, statistics), but also through critical cultural insight that often is the key to avoiding disaster. Thus, over and above analysis of Political, Economic, Social, Technological and Environmental concerns, all China Brand Consulting country analysis reports include a brief on cultural orientation differences between the client's country and the target country, as well as related implications.
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