Choose one:

The market entry process requires three key phases.  First, market entry to China should first be identified as a priority for the client.  After spotting China as a strategic imperative,  market research should be completed within the country to assess segmentation, purchase behavior and the competitive landscape.  Finally, strategic marketing should take place based off of the insights from the first two steps - setting up the attack plan for your product or service launch or re-positioning.  In which phase does your company find itself?