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Market Research

Depending upon your industry, an abundant amount of existing research may exist or there might be none at all.  Regardless of the situation, China Brand Consulting's market research  unit will sift through global databases, uncover all relevant existing secondary research and synthesize it into a preliminary brief.  Based upon available insights, or the lack of it, primary research is then designed based upon the research objectives agreed  to by the client and China Brand Consulting. Once design is complete, our consultants in the field will perform a customized variation of the following:
  • Exploratory, Descriptive or Causal Research
  • Quantitative and/or Qualitative Research
  • Surveys, Questionnaires, Focus Groups
  • Advanced Analysis, such as Conjoint Analysis for pricing studies

Download a Sample Case:
market_research.pdf
File Size: 1189 kb
File Type: pdf
Download File

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