China Brand Consulting
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Strategic Marketing

Strategy and marketing go hand-in-hand in any business.  It is the responsibility of marketers to know the environment as a whole and have a clear sense of a brand's strengths in relation to its competition. Thus, if a country and market is deemed a "go" by the client, the final phase for a the product or service launch or re-positioning effort is to establish a clearly defined, sizable, and lucrative  target consumer group.  Once a specific segment and opportunity is selected, competitive positioning must be formed.  China Brand Consulting facilitates this process and offers the following service options:
  • Brand Platform Assessment
  • Integrated Marketing Communications Plan
  • Go-to-Market Strategy (i.e. Channel Recommendations)
Download a Sample Case:
strategic_marketing.pdf
File Size: 1154 kb
File Type: pdf
Download File

*NEW* E-Commerce Execution - Many of our previous client's were so satisfied with their strategic plans, that they requested us to help execute certain sections of them! As such, we're now offering end-to-end services as part of a Go-to-Market Strategy that allows you to source products with amazing quality and packaging in China and ship to any country of your liking!  We also conduct e-commerce platform management (including pricing strategy, customer service and product review management) for your favorite channels, including Amazon.com, eBay, WooCommerce, Shopify and BigCommerce, among others.
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